Working with a Buyer Persona – Part One

Working with a Buyer Persona – Part One

Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
Outsource Digital Marketing Tips

Outsource Digital Marketing Tips

Do you know your core marketing activity competencies? For example, some people may be very good at engagement while others may be good at closing sales. When it comes to small business owners knowing their marketing task abilities and inabilities (marketing skill...