Selling actually has different meanings for different people. A salesperson who loves his or her job may love the term selling. It might feel exciting and wonderful. Another person may feel that it is the worst activity in the world. Why is there such a wide range of feelings? Let’s look at that.

You are probably a small business person if you are reading this book. While the examples used here are for hypnotherapists, you can use it for any holistic practitioner work. Much of it will even work for most small businesses.