Digital Marketing Agencies are companies that advertise and promote your business using different online or digital (compared with published in print, radio or TV) methods for promoting and advertising your business. Digital methods include social media, websites, search engines, mobile apps, and emails.
In essence, the term digital marketing refers to all forms of online content that give the RIGHT type of visibility to your business brand. Digital Marketing Agencies create and publish the content online to get traffic comprised of your ideal prospects to visit your website or blog. The most effective digital content is SEO formatted.
Web content containing SEO keywords is text, images, and audio. These marketing communication methods are formatted in ways that greatly appeal to your ideal prospect and customer. Via vast experience and expert training, Digital Marketing Agencies know how to correctly create marketing content on your website using the language used by your ideal prospects and customers.
Digital Marketing Agencies know how to create SEO formatted content correctly. SEO web content contains words your ideal prospect already types into search engines. In other words, these terms are ones your prospects are thinking. When they think those words, they use those words in the search engines to look for your unique business.
Writing marketing content crafted in the correct SEO way makes your business stand out in the sea of businesses already doing what you do. This blog post focuses on the most commonly used digital marketing strategies that benefit those interested in standing out in the online arena. Those strategies include:
Search Engine Optimization
Often referred to as SEO, Search Engine Optimization is the process of optimizing a website to rank much higher in SERPs. SERP is an acronym that stands for Search Engine Results in (Google) Pages. When your website contains ONLY the most relevant information about your website’s main topic, your site gets increased amounts of free or organic traffic. The word “optimizing” means to make your page most contextually relevant to Google’s algorithms.
An algorithm is a software program. Google’s ranking algorithm contains specialized programming instructions about the specific criteria your website and blog must meet to get it (and keep it) on Google page 1. If you follow Google’s algorithmic criteria, you get increased organic traffic to your website because your website’s domain name is listed on Google page 1. It’s always good to be at the top of the list!
Google programmers have written their search engine program to look for words on your website and online posts that most closely match the central theme topics on your website. When your website and online published content consistently contain the same words in all the content you post online, that relevantly matches with your brand, Google’s algorithm judges your website and blog to contain contextually relevant information to the topic you promote.
In other words, if your website is all about dogs and only speaks about dog care, dog food, dog supplies, Google sees your website as being formatted in a contextually relevant way. Everything you’re talking about relates to one another and is all about dogs. Formatting your website/blog this way, you’re following Google’s rules to get you on page 1. However, most people don’t get on Google’s page 1 easily because Google’s algorithm judges their website as being contextually irrelevant and confusing.
For example, if in addition to talking all about dogs on your website, you also post content about wheel bearings, baseball, children’s asthma medicine, etc., these other things are irrelevant to dogs. For clarity, dogs don’t use wheel bearings, play baseball or give puppies children’s asthma medicine.
You want your website/blog to be seen as an expert or authority page, so it gets on the first page of Google. SEO formatted websites greatly improve their chances of getting a high Google ranking and on page 1 of Google. That is the real value of using accurate SEO techniques. You make your website contextually relevant, and Google rewards you for this with Google Love Page 1 Ranking Status!
PPC or Pay-Per-Click
PPC is where marketers drive traffic to a website. In PPC, when people click ads containing your ad, your website gets traffic. When it comes to Pay-Per-Click, Google AdWords and Facebook Ads are the most common options available.
Content marketing is the process of creating and promoting content assets. When you use content marketing, you aim to increase traffic, generate brand awareness and sales leads, and win over customers.
Social Media Marketing
In social media marketing, marketers promote your brand and content on social media platforms. You use social media using platforms such as Facebook, Pinterest, Twitter, etc., to drive traffic, generate leads for a business, and increase brand awareness.
Email marketing has become a useful communication tool for companies that have a large audience. Electronic mail can be used to promote events, discounts, and content with emails going directly into a person’s email box. Email marketing is the online version of direct marketing, such as you get in your mailbox at your home.
Inbound marketing is where marketers use a “sales funnel” approach. A sales funnel approach contained content specifically formatted and designed to attract, convert, close, and delight customers using the content they’ve published. Inbound marketing uses a sign up opt-in to capture email addresses. Once captured, you use the email address to send marketing messages to the person who opted-in to be on your mailing list.
Video marketing is the use of video in marketing a company or product. If it uses YouTube, that has an added value in improving SEO as Google owns YouTube.
When you use online public relations (PR), you promote the image of a company or business. Online PR uses press releases, blogs, publications, and other websites. Online PR is not that different from traditional PR; the only difference is that it is online-based public relations management.
Affiliate marketing is a performance-based type of advertising. An affiliate of your company promotes your company’s products/services and receives commissions for doing so.
This type of advertising involves setting up ads that are mainly content-based on various platforms together with other not-paid-for content. Content posted on Buzzfeed is an example. However, a lot of people consider advertising on social media platforms like Instagram and Facebook to be native advertising. It can also be ads on one’s website.
It refers to the use of existing software to automate marketing actions. The method of such software has become a necessity for most marketing departments as it helps automate repetitive tasks like sending emails, posting content on social media, amongst other website actions.