Your customers have problems and challenges. The truth is, every problem has a solution. See your business solution as the key to solving customer challenges. You can use this concept as a marketing strategy. However, you must clearly know what your customer’s...
Marketing Strategy
Marketing and Promoting Belief in Your Offer
You believe passionately in your small business offer. To whom do you promote belief in your present? these surely to feel what you think? Or, do you look for folks who are difficult to promote your perception to? perhaps an extra query to ask is do you rather need to...
Working with a Buyer Persona – Part Two – Buyer Persona Exercise
In part one of this topic, you learned generally about creating a buyer persona. In the next part of this topic, I will suggest ways to actually build a buyer persona. It would be helpful if you build a buyer persona for each product or service you offer. Keep this in...
Working with a Buyer Persona – Part One
Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
What Good Are Marketing Statistics?
In your current marketing campaign, are you filling a want or a need? If your ads focus on creating desire for a “want” the ad is very emotion driven. Create an ad that talks about filling a need, and it is highly logic driven. However, whether your ad is designed to...
What is A Good Marketing Strategy for Your Business?
Have a good marketing strategy that works? Keep it! If you are happy with your conversion rates, keep doing what you are doing. A good marketing strategy is one that gives you the results you desire! Measure Your Results for a Good Marketing Strategy Humans use tools...
Digital Marketing Basics for Beginners
You have an incredible product or service to sell. In your mind, the experience with this product or service changed your life. That’s why you want to share it with the world. So, how do you get the word out online to find others also in need of your helpful creation?...