Blog
The Basics Of Email Marketing For Small Businesses
Email marketing is a great way to create a relationship and market new services and products to your existing client base. You can also use email marketing to communicate with potential clients/customers who are interested in what your business offers. The challenge...
Advertising Beyond Big Tech: What Options Are There To Use?
If you are leveraging digital ads to drive customers and sales to your business, chances are you've used Facebook or Google products. With over 5.4 billion hits on Google per day and over 2.7 billion active users on Facebook, it is clear why millions of businesses...
5 reasons you should support and buy from small businesses
Every community's beating heart is small business. Small businesses are critical to thriving communities and the success of our local economies. However, the current pandemic has had a significant financial impact on our beloved small businesses. Over the last year,...
12 Ethical Alternatives to Amazon You Should Know
Thirty years ago, Amazon, the largest online retailer by revenue, didn't exist. Nor was it a tech giant of its time until recently. What started as an online bookstore is now a big tech wizard that controls half of the United States online retail space. Amazon is...
Supporting Small Businesses, Boycotting Online Giants
The nearly yearlong Coronavirus pandemic has taken an economic toll on local economies, affecting millions of small businesses countrywide. Government-issued stay-at-home mandates and non-essential business closures have led to an overwhelming recession - one that is...
Impacts of COVID and Social Media on Small Business
The year 2020 will be remembered, among other things, as the year that devastated small business in the United States and around the world. The novel coronavirus 19 swept the planet and disrupted the life that we all took for granted before. In many economies, small...
Going Google-Free: Time to Consider Alternatives
It's a well-known fact that Silicon Valley's fantasy of creating an online utopia isn't nearly as successful as early-web architects anticipated. The tech monopolies' business models have jeopardized our privacy and hurt our democracy. From addictive ecosystems built...
Alternative Social Media for Businesses to Try in 2021
Amid the ongoing debate over the excessive censorship of conservative figures on major social media platforms, large shares of Americans are migrating to unbiased social media platforms. Facebook's latest report reveals a decline of more than 2 million active users in...
Big Tech Censorship: Are There Alternatives?
One of the most significant battles for individual liberty is happening in the cyber world, and it's a threat to our freedom of speech. What once used to be a space for socializing, connecting, sharing our thoughts, ideas, and experiences is now compromised with...
Create An Unforgettable Company Identity
Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
