Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part of your company voice. Whatever your memorable and unique mannerisms and traits capitalize on them. They can distinguish you as very approachable and likable. Unique qualities rock!
Guess what? Your customers might refer to you by the unique qualities they relate to that makes your company special and recognizable to them. Being recognized for your particular traits makes you important to them. Develop your business relationship with your target. Let them see you for who you are but make sure you share good qualities that are admirable.
For example, do you believe in donating to a certain charity? If so and as appropriate, talk about why giving to a certain charity is meaningful to you. You can share your feelings on social media sites or in conversational emails. However, you want to develop your company identity socially, engage regularly in a friendly way with your audience.
A Good Company Identity Means Business Success
Being social is a great way to create an unforgettable company identity. When you are social, that means face time with your target audience. Casually connect on a social level and you are seen as a real person. Being likable and known by your target audience can be a way to sincerely endear yourself to your market.
Think about your favorite personality… even though Betty Boop and Bullwinkle J. Moose of Rocky and Bullwinkle are cartoons, they conjure up fond feelings. When your target market thinks of you fondly, that’s a good thing.
YOU are your company. So, your company identity is all about you. If you don’t like to be in front of the camera, too bad. Being in business can automatically make you a personality. Use that and be a positive influence!
What Are You Willing To Do To Create A Good Company Identity?
Okay, though it’s true you may not look perfect in every video, your target audience wants realness. That want to develop a relationship with you. They WANT to get to know you. What’s different about you? It is that difference that makes them like you all the more. They don’t really care that you sometimes have a hair out of place. In fact, imperfectness can be part of your realness.
The old adage is still true – people only buy from those they know, like and trust. So, when you are social, give something lightly personal about you. Talk about something with which your target audience can relate.
Don’t always have perfectly applied make-up. Your target audience doesn’t always have a perfect face, either. Just being you may be the thing your target audience LOVES about you.
Remember, you are in business to serve your market’s needs. They have worries, fears, frailties. Sometimes they are in pain. It is okay to talk about your frailties, too, at times. It is up to you to figure out what is most appropriate and applicable to your audience.
At times they feel confused about how to make the best decisions. Keep this in mind when you act socially. Give your niche followers and fans simple tips about how to make the best decisions regarding solving their unique niche challenges and problems. But even more than that, share something personal about making a wrong decision and getting up from it to keep going anyway.
When you create a strong company identity, it is the realness, that makes you different from your competitors. Your fans LOVE the differences. So, the next time you are thinking about how you can improve or establish your strongest company identity, just be real. That can be a powerful tool for lasting business success.