What is a blog?
A typical blog serves as an online journal or diary where an individual lets the world know how they think and feel about certain things. If you are a member of facebook.com, myspace.com, or any other social networking site, there’s a good chance you have been writing in a blog and didn’t even know it.
What is blog marketing?
Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is cheaper than using a website, a lot cheaper. This is mainly because of the availability of free blog services that are in many ways just as good as having a website you spent a boatload of money on. Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get their feet wet in the Internet Marketing business.
Thanks to both the human and Search Engine demand for quality content, it’s entirely possible to make serious money from creating, promoting, and maintaining blogs. As I hope to show you in this book, turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet.