Did you know that according to Google, people search using the keyword family time about 8,100 times each month? Further, they search using the keyword family time tv series only 880 times monthly. I just wanted to give you a comparative of the two keywords so you...
Month: January 2019
Outsourcing to Live With Passion
Each of us has a limited amount of time on the earth. How are you going to use that time? By passionately living on purpose or just marking time? As you run your own small business, when you live with passion, it shows in your work. Passionately loving what you do is...
Improve Accuracy At Work To Market Better
Do you know how to improve accuracy at work to market better? One thing you can do is get organized. A professional organizer can help you stay on track. Hiring a digital marketing company is like employing a team of professional organizers! If you are disorganized in...
How To Delegate Work
Do you know how to delegate work? Most small business owners must wear many different hats to successfully run their business. DIY (Do-It-Yourself) is often their middle name. However, just because you, the small business owner CAN do many things doesn’t mean you have...
Outsourcing as a Delegation Tool
As a small business owner, when you use outsourcing, you are also using task delegation to keep your enterprise moving forward. Believe that outsourcing also causes you to feel a loss of control over your business? That a self-defeating way to think! Instead, think of...
Working with a Buyer Persona – Part Two – Buyer Persona Exercise
In part one of this topic, you learned generally about creating a buyer persona. In the next part of this topic, I will suggest ways to actually build a buyer persona. It would be helpful if you build a buyer persona for each product or service you offer. Keep this in...
Working with a Buyer Persona – Part One
Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
Outsource Digital Marketing Tips
Do you know your core marketing activity competencies? For example, some people may be very good at engagement while others may be good at closing sales. When it comes to small business owners knowing their marketing task abilities and inabilities (marketing skill...