Your day starts out like usual. You get to your desk at about 7:00 a.m. Imagining the day ahead, you write out on paper the day’s marketing tasks. Then, after seeing them on that paper, you prioritize those tasks in order of real urgency. Then, stuff happens. An...
Hiring Virtual Workers
To Outsource or DIY?
In a Hollywood movie, the star in most movies can sometimes use a proxy during certain scenes in the movie. These proxies are called stand ins. When the star wants or needs to leave a particular scene in the movie for some reason, the stand in “stands in” for the...
Outsourcing to Live With Passion
Each of us has a limited amount of time on the earth. How are you going to use that time? By passionately living on purpose or just marking time? As you run your own small business, when you live with passion, it shows in your work. Passionately loving what you do is...
Outsourcing as a Delegation Tool
As a small business owner, when you use outsourcing, you are also using task delegation to keep your enterprise moving forward. Believe that outsourcing also causes you to feel a loss of control over your business? That a self-defeating way to think! Instead, think of...
Outsource Digital Marketing Tips
Do you know your core marketing activity competencies? For example, some people may be very good at engagement while others may be good at closing sales. When it comes to small business owners knowing their marketing task abilities and inabilities (marketing skill...
Pros and Cons of Outsourcing
Let’s suppose that your company is a small business in need of marketing expertise. You realize you don’t have the time or expertise to do all of your digital marketing. You wonder if you need an individual freelancer or a digital marketing company. It can be...