Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
When people who are Star Wars fans listen to the voice of Darth Vader, they instantly know who is speaking. James Earl Jones’s voice is unmistakable. When you think of his easily identifiable voice, what voice qualities make his voice so easy to recognize? Apply this...