Let’s suppose that your company is a small business in need of marketing expertise. You realize you don’t have the time or expertise to do all of your digital marketing. You wonder if you need an individual freelancer or a digital marketing company. It can be...
What is a very common service business with which you probably engage every day? Meteorology. This well-known service business CAN’T guarantee the accuracy of weather predictions…EVER. Why? Humans do not have complete control over atmospheric environments. Because...
Imagine coming to a website that talks all about the things you LOVE. Suppose, for example, you love watching good movies. To you, good movies contain stars from the 1930s. That means the movies you watch are all in black and white. Your website sells black and white...
Here’s an interesting bit about how you can use your brain as a business brain. In his book The Creative Brain, Ned Herrmann discovered that we have the equivalent of 4 basic living brain programs. These programs do specific functions. They are orderly planning,...
Are you an online marketing newbie wondering what kind of content engages best on your website? If so, think about your website as a place to give your fans a reason to return often. When you think of website ideas for beginners, think “simple and clear” content for...
Video marketing is an opportunity to share information that helps your audience solve their challenges. When you think the term “marketing” in any venue, equate it with being a supportive partner to your target audience. In video marketing, you are like a coaching...
Businesses everywhere want to know the secret to top digital marketing agencies. What do they have to offer? Uniqueness. The unusual. The different. It’s that old adage that people like what’s new and different. So, what exactly do successful agencies use to be unique...
When you were a little child, you probably never heard an adult talk about your need to develop socialization skills. However, they were teaching us how to do it anyway. Let’s face it; we need to stay connected with each other. The same is true for your business. This...
In your current marketing campaign, are you filling a want or a need? If your ads focus on creating desire for a “want” the ad is very emotion driven. Create an ad that talks about filling a need, and it is highly logic driven. However, whether your ad is designed to...
Have a good marketing strategy that works? Keep it! If you are happy with your conversion rates, keep doing what you are doing. A good marketing strategy is one that gives you the results you desire! Measure Your Results for a Good Marketing Strategy Humans use tools...